Seth Godin gets it about Boomers
Seth Godin is a brilliant marketer and author. I read his first book, "Permission Marketing," years ago and then heard him speak. Few people back then really understood the potential of marketing on the web the way that Seth did (and still does).
In this post, he points out how the attitudes of boomers, and not old-fashioned demographic information, are the keys to speaking and marketing to us.
In this post, he points out how the attitudes of boomers, and not old-fashioned demographic information, are the keys to speaking and marketing to us.
clipped from sethgodin.typepad.com
Baby boomers have been open their whole lives. And now they are seniors. So all the conventional wisdom goes out the window. |
1 Comments:
As a 59 year old Boomer, I have started to enjoy new things since I semi retired this year. So I may seem more open to new things but really it is because I have more time to explore and experience new things. I am sure enjoying my MP3 player for example. Always been a computer and Internet person. Today is my birthday and I got a card from someone who is a friend of my wife. It was a joke about us older folks not keeping up with technology. Obviously she didn't know me and I think this sterotype doesn't apply to us Boomers (not Seniors).
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